Fonts for LabelsLucinda Winston
One of the most important elements you must choose when designing custom clothing labels is the font you want to use. Even though it may seem like a small thing, the font you choose will go a long way toward creating a brand for your company. Here are a few general tips you may want to consider when you are selecting a font:
- Don’t use too many different fonts on one name label. Make sure you use a maximum of two different fonts, but stick to one, if at all possible. More than that, and your label starts to look like an elementary school art project.
- Bold fonts that are san seraph, meaning they are simpler and have straighter lines, are recommended, because they are easiest to read.
- Make sure the fonts you choose make sense for your business. For instance, if you offer clothes for children, look for rounder, simple, fun fonts that have a playfulness. If you make clothes for business men and women, though, consider fonts that are more slender and sophisticated.
- Make sure the font styles you select are ones you will still like for your brand when your company grows. Comic Sans may be good for a small home business, but it is likely to pull you down when your business expands.
If you select a font for your clothing labels that doesn’t fit the mood of your business, customers will likely be confused as to the image you are creating. Make sure your logo, font, brand and clothing all work together to create a cohesive brand that makes sense.