Tips for Starting a Clothing LineLucinda Winston
If you’re interested in starting your own clothing line, but you don’t know how, then you’re in luck. Whether you are a fashionista who has been experimenting with making your own garments for a while, you love to knit, or you have a fair amount of experience and knowledge about fashion, your very own clothing line is definitely a possibility. Here are some tips to help you on your way:
- First and foremost, you need to make sure you have the finances to back this venture before you start. There is nothing more discouraging than getting halfway, and then discovering you don’t have the money to cover your clothing line, and having to stop. To make sure you are on top of finances, start by getting an idea of how much everything will cost. This includes the obvious, like material and such, but it also includes custom clothing labels, sewing labels that provide the product care instructions, boxes, products storage, and more.
- Next, do your research and find out what kind of clothing you want to create, where you want to sell it, whether you want to have a physical space or an online location, and what your brand’s mission, objectives, goals, values and long term visions are. You should also know your competition. Study their clothing labels and products, so you have an idea of what you are competing against when you begin selling your garments. Make sure you also keep track of their pricing, variety and promotions. You may want to price your products slightly lower to make them more appealing, or choose to price them higher and attempt to cultivate a luxury feel around your clothing. The choice is yours.