Tips for Starting a Clothing Line: ContinuedLucinda Winston
Starting your own clothing line may seem like a daunting task, but it is by no means impossible. In our previous blog, we gave you a few tips for doing just this, including knowing the finances for your new line, and studying the market and your competitors to get an idea of what you are up against and the environment you will be entering. Here are a few more tips to consider in launching your line:
- Your logo is important, because this will be the face of your company for your customers and competitors. As a general rule, unless you are a high fashion designer, simple is better. Simple logos translate well onto custom clothing labels, sewing labels and woven clothing labels, and they are easy to read and recognize, no matter what size they are. Give similar consideration to what you will call your clothing line. Many people use their name in some capacity, but you could also branch out and name it based on a certain factor, like environmental awareness, or the color scheme you plan on using primarily.
- Make sure you are designing products that people will want to buy. Don’t base your designs on what you see draping models walking down the fashion week runways, necessarily, because very few people would purchase these works of art and wear them on a daily basis. Consider comfort, durability, style, and more, when compiling your designs.
- Next, consider the business side again. You need to find partners to help make the most of your brand’s potential and set clear business goals, both short and long term. You need to make sure you are working towards something, or you may find your line falling stagnant, early on.